Formulate Shadow Outdoor Sign
Formulate Shadow Outdoor Sign
Heavy-Duty Double-Sided Pavement Sign for Outdoor Branding & Events
The Formulate Shadow Outdoor Sign from KO Displays Ltd is a robust, mess-free outdoor pavement sign designed to deliver superior stability without the need for water or sand ballast. Built for demanding environments, it’s an ideal solution for high-footfall areas, exposed outdoor locations, events, retail entrances, and promotional spaces.
Manufactured from black powder-coated steel, the Shadow offers outstanding durability and long-term performance. Its double-sided display area ensures maximum visibility from both directions, making it a highly effective outdoor signage solution for branding, wayfinding, or promotions.
Part of the trusted Formulate display family, the Shadow features the same intuitive, tool-free assembly users know and rely on—combined with enhanced strength for outdoor use.
Heavy-Duty Steel Construction with Easy Mobility
The Formulate Shadow is engineered for strength, stability, and convenience.
Key Structural Features
32mm tubular steel frame
Black powder-coated finish for weather resistance
Push-fit buttons with supplied Allen key
No water or sand ballast required
Wind resistance up to 18mph / 29km/h
The predrilled base allows the sign to be securely anchored on both hard surfaces and soft ground using the included pegs, making it highly adaptable across different outdoor environments.
For easy deployment, the base includes integrated wheels and an ergonomic hand hole, allowing the sign to be moved and repositioned quickly as needed.
Double-Sided Outdoor Display for Maximum Visibility
The Formulate Shadow Outdoor Sign features a double-sided display format, ensuring your message is visible from both directions—ideal for pavements, walkways, entrances, and event spaces.
This makes it particularly effective for:
Outdoor promotions
Event signage and wayfinding
Retail and hospitality entrances
Temporary or seasonal outdoor branding
Premium Tension Fabric Graphics
Custom-printed graphics are available separately and are precision-designed to fit tightly over the steel frame.
Graphic Features
Double-sided graphics
Printed on 260gsm stretch fabric
High-definition dye-sublimation printing
Bold colours and excellent clarity in outdoor conditions
The tension-fit fabric sleeve pulls smoothly over the frame and secures discreetly at the base with a zip, creating a clean, taut, professional finish.
Additional benefits
Washable and foldable
Easy to transport and store
Simple to change for new campaigns or seasonal messaging
This makes Formulate Shadow an excellent choice for brands that need frequent graphic updates without replacing the hardware.
Formulate Shadow Outdoor Sign Specifications
Display type: Outdoor pavement / freestanding sign
Frame: 32mm tubular steel
Finish: Black powder-coated
Assembly: Tool-free with push-fit buttons and Allen key
Display: Double-sided
Wind resistance: Up to 18mph / 29km/h
Anchoring: Predrilled base with pegs included
Mobility: Integrated wheels and hand hole
Graphics: Optional 260gsm stretch fabric (sold separately)
Use: Outdoor
Product Info
Shadow is part of the Formulate family with the same tool-free characteristics but is made from black powder coated steel rather than aluminium which makes it strong and very sturdy, so it is ideal for exposed outdoor positions or high-volume footfall.
Perfect for use on hard surfaces or soft ground as Shadow has predrilled holes to enable it to be secured using pegs (supplied) on grass, terrain or on hard sand to provide extra stability.
The double-sided tension fit fabric graphic is vibrant regardless of the weather and is easy to deploy as it pulls over the frame and is secured using a zip at the base.
The wheeled base has a handy hand hole for ease of deployment and manoeuvrability.
Shadow is perfect for petrol station forecourt signage, retail applications, coffee shops, events, open days, wayfinding.
Shadow can also be used indoors.
KO Displays Returns Policy
KO Displays Returns Policy
1. Returns & Refunds Overview
At KO Displays, we aim to make your shopping experience as smooth as possible. If for any reason you are not completely satisfied with your purchase, you may return the item in accordance with this policy and applicable UK consumer law.
2. Right to Cancel (Change of Mind)
Under UK law, if you purchased your item online or by phone, you have a legal right to cancel your order within 14 days of receiving the goods. You must inform us that you wish to cancel within this 14-day period. Once you’ve notified us, you then have a further 14 days to return the item to us.
3. How to Return an Item
To return goods:
- Email our customer service team with your order number and reason for return.
- Ensure the item is unused, in its original condition, and returned with all packaging, labels and accessories.
- Pack securely to prevent damage in transit.
4. Return Costs
Unless the item is faulty or incorrect, you are responsible for return postage costs. For non-faulty goods returned as a change of mind, return shipping and handling charges are payable by the customer.
5. Personalised Goods
Items that have been personalised or custom-made cannot be returned for change of mind reasons. These goods are only eligible for return or refund if they are faulty, damaged or materially not as described.
6. Faulty, Damaged or Incorrect Items
If you receive a product that is faulty, damaged in transit, or not what you ordered, please notify us immediately and within a reasonable time (ideally within 48 hours of delivery). We may require photos or other evidence of the issue. Upon verification, we will provide a return label and offer a:
- Replacement, or
- Full refund, including original delivery charges where applicable.
7. Refunds
Refunds will be processed to your original payment method within 14 days of receiving the returned goods. Please note:
- We may deduct reasonable restocking charges for non-faulty returns (if applicable).
- Shipping costs for change of mind returns are not refundable.
8. Non-Returnable Items
For health, hygiene or safety reasons, some products may be exempt from return unless faulty. Any such exceptions will be clearly stated at the time of purchase.
9. Contact Us
If you have any questions about your return, please contact KODisplays customer service:
- Email: info@kodisplays.co.uk
- Phone: 01536465619
KO Displays Shipping Policy
KO Displays Shipping Policy
1. Shipping Overview
At KODisplays, we aim to deliver your order as efficiently as possible. Please note that many of our products are custom-made or printed, and shipping times are therefore dependent on the timely supply and approval of artwork.
2. Production & Dispatch Times
All estimated dispatch and delivery times provided on our website, order confirmations, or communications are estimates only and are calculated from the date that:
- All required artwork has been successfully supplied, and
- Final artwork has been approved by the customer.
Orders will not enter production until artwork has been received in the correct format and written approval has been confirmed.
3. Artwork Supply & Approval Delays
Customers are responsible for supplying artwork promptly and reviewing proofs without delay.
Please be aware that:- Failure to supply artwork in a timely manner may delay production and shipping.
- Failure to approve artwork proofs within the requested timeframe may result in delayed dispatch.
- KODisplays cannot be held responsible for missed delivery dates caused by delayed artwork submission or approval.
Any delays caused by artwork issues do not constitute grounds for cancellation or refund once production has commenced.
4. Shipping Methods & Delivery Times
Shipping methods and estimated delivery times will be displayed at checkout or communicated during the order process. Delivery times begin after dispatch, not from the date of order.
Delivery times may vary depending on:
- Product type and production requirements
- Delivery location
- Courier performance
- Seasonal demand or external factors beyond our control
5. Shipping Costs
Shipping costs are calculated at checkout or quoted separately for larger or bespoke orders. Prices may vary depending on size, weight, destination, and delivery method.
6. Failed or Delayed Deliveries
If delivery is delayed due to circumstances outside our control (including courier delays, adverse weather, or incomplete delivery information), KODisplays will not be liable for consequential losses or missed deadlines.
Please ensure all delivery details are accurate at the time of ordering. Any re-delivery costs incurred due to incorrect information may be passed on to the customer.
7. Damaged or Missing Items
If your order arrives damaged or items are missing, you must notify us within 48 hours of delivery. We may request photographs or additional information to investigate the issue with the courier.
8. International Shipping
International orders may be subject to customs checks, duties, or taxes, which are the responsibility of the customer. Delivery times for international orders may vary and are outside our direct control.
9. Contact Us
If you have questions regarding shipping, artwork requirements, or delivery times, please contact KODisplays before placing your order:
- Email: info@kodisplays.co.uk
- Phone: 01536645619
FAQ
What is the Formulate Shadow Outdoor Sign used for?
It’s used for outdoor promotions, events, retail signage, and wayfinding in high-footfall or exposed environments.
Does the Formulate Shadow require water or sand ballast?
No. The steel construction provides stability without the need for water or sand filling.
Is the sign suitable for windy conditions?
Yes. When anchored correctly, it is designed to withstand winds of up to 18mph (29km/h).
Are graphics included?
Graphics are sold separately, allowing you to update messaging without replacing the frame.
Can the graphics be replaced?
Yes. The stretch fabric graphics are easy to remove, washable, and interchangeable.
Brand
KO Displays

