Formulate Shadow Outdoor Sign
Heavy-Duty Double-Sided Pavement Sign for Outdoor Branding & Events
The Formulate Shadow Outdoor Sign from KO Displays Ltd is a robust, mess-free outdoor pavement sign designed to deliver superior stability without the need for water or sand ballast. Built for demanding environments, it’s an ideal solution for high-footfall areas, exposed outdoor locations, events, retail entrances, and promotional spaces.
Manufactured from black powder-coated steel, the Shadow offers outstanding durability and long-term performance. Its double-sided display area ensures maximum visibility from both directions, making it a highly effective outdoor signage solution for branding, wayfinding, or promotions.
Part of the trusted Formulate display family, the Shadow features the same intuitive, tool-free assembly users know and rely on—combined with enhanced strength for outdoor use.
Heavy-Duty Steel Construction with Easy Mobility
The Formulate Shadow is engineered for strength, stability, and convenience.
Key Structural Features
32mm tubular steel frame
Black powder-coated finish for weather resistance
Push-fit buttons with supplied Allen key
No water or sand ballast required
Wind resistance up to 18mph / 29km/h
The predrilled base allows the sign to be securely anchored on both hard surfaces and soft ground using the included pegs, making it highly adaptable across different outdoor environments.
For easy deployment, the base includes integrated wheels and an ergonomic hand hole, allowing the sign to be moved and repositioned quickly as needed.
Double-Sided Outdoor Display for Maximum Visibility
The Formulate Shadow Outdoor Sign features a double-sided display format, ensuring your message is visible from both directions—ideal for pavements, walkways, entrances, and event spaces.
This makes it particularly effective for:
Outdoor promotions
Event signage and wayfinding
Retail and hospitality entrances
Temporary or seasonal outdoor branding
Premium Tension Fabric Graphics
Custom-printed graphics are available separately and are precision-designed to fit tightly over the steel frame.
Graphic Features
Double-sided graphics
Printed on 260gsm stretch fabric
High-definition dye-sublimation printing
Bold colours and excellent clarity in outdoor conditions
The tension-fit fabric sleeve pulls smoothly over the frame and secures discreetly at the base with a zip, creating a clean, taut, professional finish.
Additional benefits
Washable and foldable
Easy to transport and store
Simple to change for new campaigns or seasonal messaging
This makes Formulate Shadow an excellent choice for brands that need frequent graphic updates without replacing the hardware.
Formulate Shadow Outdoor Sign Specifications
Display type: Outdoor pavement / freestanding sign
Frame: 32mm tubular steel
Finish: Black powder-coated
Assembly: Tool-free with push-fit buttons and Allen key
Display: Double-sided
Wind resistance: Up to 18mph / 29km/h
Anchoring: Predrilled base with pegs included
Mobility: Integrated wheels and hand hole
Graphics: Optional 260gsm stretch fabric (sold separately)
Use: Outdoor
Formulate Shadow Outdoor Sign
Shadow is part of the Formulate family with the same tool-free characteristics but is made from black powder coated steel rather than aluminium which makes it strong and very sturdy, so it is ideal for exposed outdoor positions or high-volume footfall.
Perfect for use on hard surfaces or soft ground as Shadow has predrilled holes to enable it to be secured using pegs (supplied) on grass, terrain or on hard sand to provide extra stability.
The double-sided tension fit fabric graphic is vibrant regardless of the weather and is easy to deploy as it pulls over the frame and is secured using a zip at the base.
The wheeled base has a handy hand hole for ease of deployment and manoeuvrability.
Shadow is perfect for petrol station forecourt signage, retail applications, coffee shops, events, open days, wayfinding.
Shadow can also be used indoors.