Planning an Exhibition in 2027? Choosing the Right Display Equipment
Exhibiting in 2027? Choosing your display equipment early gives you more time to plan a stand that suits your space, your budget and the impression you want to make.
With options ranging from roller banners and portable backwalls to modular exhibition stands and counters, it can be difficult to know where to start. These are the key points to consider before you buy.
1. Decide what you want to achieve
Start with the purpose of the exhibition. Are you looking to generate new leads, launch a product, demonstrate what you do, or meet existing customers?
Your goal should influence the equipment you choose. If you want to start conversations, a counter may give visitors a natural place to stop. If you need to show products, you may need shelves or display furniture. If brand visibility is your priority, a prominent backwall can help make your stand easier to spot.
Choose one main message for your stand and make sure your graphics support it.
2. Check your space and the event rules
Before buying anything, check the stand size and type you have booked. A shell scheme, a space-only stand and an outdoor pitch can all have different requirements.
Read the event’s exhibitor manual and check details such as:
Stand width, depth and height limits
Rules for attaching items to shell scheme walls
Access to power and lighting
Build-up and breakdown times
Any restrictions on outdoor equipment
These details can affect which displays will fit and how you can use them. If you are unsure, confirm the requirements with the organiser before ordering.
3. Choose equipment that suits your stand
A compact stand may need only a backwall and a counter. A larger space may benefit from a modular display, additional graphics or separate areas for demonstrations and conversations.
Think about how visitors will approach and move through your stand. Make sure your equipment leaves enough room for people to step in, speak with your team and view your products.
It is also worth thinking beyond one event. If you exhibit regularly, a reusable system that can adapt to different stand sizes may offer more flexibility. If you are attending a one-off event, compare the cost of buying with other options available to you.
4. Select graphics that work for your message
Your display graphics should be clear at a glance. Use your logo, a short headline and a small amount of supporting information. Visitors may only have a few seconds to understand what you offer.
Consider whether the graphic needs to be single-sided or double-sided based on where the display will sit and which directions visitors will approach from. For illuminated displays, check whether one or both sides are lit.
If you want to reuse your equipment, avoid graphics that are tied to a specific event date or short-term promotion. You may be able to update the printed graphic later while continuing to use the same display system.
Allow time to prepare your artwork. Use a high-resolution logo and check the supplier’s artwork requirements before sending files to print.
5. Think about transport, setup and storage
A display may look ideal on your stand, but it also needs to get there. Check the packed size and weight, how many people are needed to assemble it, and whether specialist tools are required.
Consider who will set it up and how much time you will have before the event opens. A system that is simple to transport and assemble can make the exhibition day easier, especially if your team is small.
After the event, you will need somewhere to store the equipment. Check whether it comes with a carry bag or case and how much space it will take up between shows.
6. Compare the full costs
When comparing options, check exactly what each price includes. A display package may include the frame, printed graphics, lighting, counter, carry case or delivery, while another quote may cover only some of these items.
Make sure you understand:
Which display components are included
Whether the graphics are printed on one or both sides
Whether lighting is included
Delivery charges and the delivery address
Whether artwork preparation is included or charged separately
The expected production time after artwork approval
A clear specification makes it easier to compare quotes and avoid paying for equipment you do not need.
7. Give yourself time before the show
Once you know your stand size, goals and budget, you can shortlist equipment and request a recommendation. Leave time to check the event rules, prepare artwork and approve a proof before production.
For a 2027 exhibition, start by gathering your event date, venue, stand dimensions and any exhibitor guidelines. These details help a display supplier recommend equipment that fits your space and plans.
Planning your 2027 exhibition display?
KO Displays supplies portable and modular exhibition displays, printed backwalls, counters, roller banners and other display equipment. If you are deciding what will work for your event, get in touch and we can help you compare suitable options.
Comments