If you are new to exhibitions, one of the first terms you may come across is shell scheme . But what exactly does it mean? A shell scheme is a standard exhibition stand structure provided by an event organiser. It usually consists of a simple framework made up of panels and poles, giving exhibitors a defined space to work within. Shell schemes are one of the most common stand types at trade shows and exhibitions, particularly for businesses taking a smaller or mid-sized space. While they...

Digital displays have become a popular way for businesses to communicate messages, showcase promotions and create engaging displays at exhibitions, retail environments and reception areas. From interactive kiosks to freestanding advertising screens, digital signage can be a powerful marketing tool. However, before investing in a digital display, there are several important factors to consider to ensure the system is reliable, compliant and suitable for your environment. Below are some of the...

For many businesses exhibiting at trade shows, a 3x3 metre stand space is the most common starting point. Whether you’re exhibiting at venues such as NEC Birmingham, ExCeL London, or Olympia, the standard shell scheme size for many exhibitions is 3m x 3m. The challenge many exhibitors face is figuring out how to make that relatively small space look professional, engaging, and memorable. With the right approach to layout, graphics, and structure, a 3x3 stand can still create a strong...